Three years ago, surfwear-design veterans Dean Bradley and Scott Madison
set out to create their “dream brand." Soon they made their ideas a reality
with the launch of Atwater at the 2006 Holiday ASR show. Since then,
the brand has steadily broken-through with key retailers and gained e...
more >Three years ago, surfwear-design veterans Dean Bradley and Scott Madison
set out to create their “dream brand." Soon they made their ideas a reality
with the launch of Atwater at the 2006 Holiday ASR show. Since then,
the brand has steadily broken-through with key retailers and gained explosive
popularity with surfwear and streetwear consumers alike. Atwater's creative
vision stems from a profound love of art, fashion, and the heritage of
California beach culture. Result: a premium surfwear line combining classic
surf styles with a street edge that we call “City Surf.”
In 2008 the media caught on to the Atwater vibe and the brand gained
prominence through features in the Orange County Register, Orange County
Business Journal, 944 Magazine, and Fuel Television. Our loyal team of
athletes, bands, artists, and friends, whom we fondly call the White
Tigers, promoted national recognition. Last year Atwater also saw our largest
increase in sales growth at retailers like Nordstrom’s, Active, Becker,
Surfside, Jacks, Sun Diego, and Val Surf, among many others.
With a focus on fit, quality and art, Atwater has stayed true to the legacy
of our neighborhood; now we're out to break boundaries and become an
internationally distributed brand. < less
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